From Fox News Latino:
Young Latinos—ages 14 to 34—are eager for bilingual, bicultural content, says a new study co-sponsored by Tr3s: MTV, Música y Más—a bilingual, bicultural channel.
The Máximo report, conducted by Latino media and marketing firms Motivo Insights, LLC and the New Generation Latino Consortium (NGLC), focused on U.S.-born Latinos and those who had been in the U.S. for at least 15 years. Like most consumers, it found, these “New Generation Latinos” want to see content in which “they are the star”—i.e., to have their lives and interests represented.
…The study also found that these consumers are language-omnivorous: 50 percent said they sought out more bilingual/bicultural programming, and over 30 percent said they looked for ‘mainstream’ English-only content.
This, the marketers wrote, was in contrast to older Latinos, higher percentages of whom tend to prefer Spanish-language content.
Read more: http://latino.foxnews.com/latino/lifestyle/2011/06/23/young-latinos-want-bicultural-content-says-bilingual-channel/#ixzz1Q89CcUvN