Are You Ready to Go All “Occupy Wall Street” on Mark Zuckerberg?

Unthink seems to think we might be. The outsider, vaguely anarchistic social media company believes that consumers who balk at Facebook’s privacy issues will be pleased by a platform that lets them control the data. Like the Occupy movement, it’s ready to to upend the status quo and create revolution to change the world. It’s also got a little bit of an Anonymous vibe, with its “manifesto” and Unthink name, which seems to be a twist on 1984‘s groupthink. The manifesto is about emancipation, invoking the specter of technological slavery, and an emphasis on singularity rather than a herd mentality.

The group was started by a mom who didn’t like the terms of service for Facebook but had to let her son sign up because he said he be a pariah at school otherwise. Despite Unthink’s anti-Facebook agenda, Mom isn’t exactly Emma Goldman. A big piece of Unthink is driving users to endorse specific brands, thereby creating a universe in which products basically get publicity for nothing. It’s a bit corporate for my taste, but i guess they have to make money somehow.

For a more thorough evaluation, go here.