Unthink seems to think we might be. The outsider, vaguely anarchistic social media company believes that consumers who balk at Facebook’s privacy issues will be pleased by a platform that lets them control the data. Like the Occupy movement, it’s ready to to upend the status quo and create revolution to change the world. It’s also got a little bit of an Anonymous vibe, with its “manifesto” and Unthink name, which seems to be a twist on 1984‘s groupthink. The manifesto is about emancipation, invoking the specter of technological slavery, and an emphasis on singularity rather than a herd mentality.
The group was started by a mom who didn’t like the terms of service for Facebook but had to let her son sign up because he said he be a pariah at school otherwise. Despite Unthink’s anti-Facebook agenda, Mom isn’t exactly Emma Goldman. A big piece of Unthink is driving users to endorse specific brands, thereby creating a universe in which products basically get publicity for nothing. It’s a bit corporate for my taste, but i guess they have to make money somehow.
For a more thorough evaluation, go here.